Part II of the AI Impact on Workforce Dynamics in Business Events Study
Instantly Discover Your
AI Engagement Persona
How Ready Are You for the AI-Powered Future of Work?
While AI has rapidly become one of the top business tools powering operational efficiency, data-driven design, and meaningful personalization, our AI Impact research shows that only 50% of business events organizations are currently integrating AI into workflows, causing our industry to fall significantly behind other industries in AI adoption.
Why? It isn’t because we lack awareness or tools. It’s because AI engagement is highly personal. We approach AI from a variety of starting points shaped by mindset, role, experience, and comfort with technology. To make meaningful progress with support that connects, you need to understand your AI readiness level and the emotional drivers behind it.
Soundings launched the five AI Engagement Personas as a practical framework to help individuals and leaders assess readiness, close skill gaps, and build confidence in an AI-enabled future.
Your instant survey results will also reveal the emotional driver behind your approach to AI and provide three tailored steps to guide your learning and growth. By sharing your perspective, you’ll also contribute to critical industry insights that will help shape how teams are structured, which skills matter most, and how we adapt to an AI-powered future in business events.
Read about the personas below and discover yours instantly!
The Tech Forward Strategist (TF)
"If there's a tool for it, I'm already using it."
You are the go-to tech whisperer on your team. You’re constantly exploring ways to streamline processes, automate tasks, and integrate AI into every corner of your workflow. People turn to you for advice because you’ve already figured out the fastest way to do something.
How will you champion innovation, mentor others, and think bigger?
"I use what works. No fluff."
You are efficient and focused on results. You only use AI if it clearly saves time or improves accuracy. You quietly get things done and make smart, strategic tool choices.
How will you apply with purpose, ask the right questions, and build trust through results?
The Pragmatic Problem-Solver (PP)
The Resourceful Realist (RR)
"How can I do this with zero dollars and two hours?"
You are practical, creative, and unshakably efficient. You know how to get results with limited time and resources. Trendy tools don’t impress you. If AI helps you work smarter without adding complexity, you’re interested. You focuses on what works, not what’s shiny.
How will you champion innovation, mentor others, and think bigger?
The Relationship-Focused Leader (RF)
"People > Platforms. Always."
You lead with empathy and put people at the heart of everything. You build strong relationships, create meaningful experiences, and believe in the power of human connection. You explore AI cautiously and only where it reinforces your values. You want to ensure that technology enhances trust, not replaces it.
How will you find a values-aligned tool, start small and reflect, and invite collaboration?
“I’m still figuring out where AI fits for me.”
You are curious, open-minded, and ready to learn. You’ve tested a few tools and follow AI trends but haven’t fully jumped in. You’re thoughtful and cautious, wanting to feel confident before making AI part of your regular workflow. With the right guidance and examples, you are ready to take the next step. With the right support, you could become strong advocates for thoughtful AI adoption.
How will you start with use cases, find beginner-friendly resources, and learn with peers?
The Curious Explorer (CE)
A Human-First Approach to the AI-Powered Future of Business Events
Tuesday, August 5th | 10am PST / 1pm EST
Join us for a free virtual learning lab!
Identify your AI Engagement Persona and what it reveals about your current mindset and readiness
Engage in peer-based breakout discussions to explore practical strategies, shared challenges, and emerging tools
Clarify your next steps with AI and understand how Soundings and your network can support your continued growth