While AI has rapidly become one of the top business tools powering operational efficiency, data-driven design, and meaningful personalization, our research shows that only 50% of business events organizations are currently integrating AI into workflows – causing us to fall significantly behind other industries in AI adoption. 

Why? It isn’t because we lack awareness or tools. It’s because AI engagement is highly personal. Business events industry professionals approach AI from a variety of starting points shaped by mindset, role, experience, and comfort with technology. To make meaningful progress with support that connects, you need to understand your AI readiness level and the emotional drivers behind it. 

This virtual learning lab is designed to do just that. 

First, we’ll share new insights from Phase II of our research study, The AI Impact on Workforces Dynamics in Business Events. Next, we'll introduce the AI Engagement Personas—a practical, human-first framework that helps individuals and teams map out where they are on their AI journey based on current adoption level, usage, and productivity. 

Empowered by your learnings, you’ll break out into interactive live discussions with participants who share your AI Engagement Persona. In this safe, judgement-free space, you’ll help each other find the actionable clarity and personal confidence needed to build an AI-enabled future for the business events industry. 

Key Takeaways: 

• Identify your AI Engagement Persona and what it reveals about your current mindset and readiness 

• Engage in peer-based breakout discussions to explore practical strategies, shared challenges, and emerging tools 

• Clarify your next steps with AI and understand how Soundings and your network can support your continued growth 

To get the most out of this learning lab and be paired with the appropriate peer group, take Phase II of the AI Impact Survey here to instantly find out your AI Engagement Persona.