A business events industry survey
Identifying industrywide AI trends, disruptions, and insights to architect data-driven solutions for reshaping team structures, skill requirements, and future roles.
The business events industry is at a pivotal moment, as AI continues to revolutionize how events are planned, executed, and experienced. From automating operational tasks to building agile, cross-functional teams, AI is reshaping team structures, workflows, and talent needs. As we look to the future, understanding how AI is being adopted—and how it will impact the skills and talent required—has never been more crucial.
This survey aims to gather insights into the current and expected use of AI in the business events industry. By exploring how AI is transforming workflows, enhancing team efficiency, and driving innovation, we seek to understand what roles and skill sets will be most in demand. Your responses will help inform industry-wide decisions about how to adapt talent strategies, invest in skill development, and build teams capable of thriving in the AI-powered future of business events.
Download the Phase I
AI Impact Report
What we discovered during Phase I is both promising and urgent: professionals are engaging with AI in diverse and deeply personal ways, and they need targeted support to succeed. But we face an uncomfortable truth: the business events industry is lagging behind others in system-wide integration. This isn’t just a technology gap–it’s a potential business survival issue.
The insights you provide will be valuable in shaping a more adaptive, AI-ready workforce and ensuring the continued success of our industry.
The survey will take approximately 5-10 minutes to complete.
Phases
Qualitative & Quantitative Data Collection
Q1 Survey Complete
Q2 Survey Closes on June 30th, 2025
Multiple choice and short-answer survey to collect qualitative and quantitative data from both independent talent and organizations in all roles across the business events industry.
Analysis & Publishing of Findings
Pilot Study + Persona Framework Complete
Phase II Begins July 1st, 2025
Development of findings into white papers, trade publications, and presentations to help solve the following business issues: reshaping team structures, skill requirements, and future roles.
Bring the Insights to Your Team
Curious where your team stands on AI adoption? We offer a custom analysis designed for leaders who want to understand their team's AI readiness, identify gaps, and take action.
Through a team-based survey and persona-driven insights, you'll receive a high-level assessment of your organization’s current state, along with strategic recommendations and an AI implementation roadmap tailored to your goals. Ready to learn more? Request a consultation today.