Press Release: Soundings Launches Survey to Examine How AI Will Disrupt Workforce Dynamics in Business Events

FOR IMMEDIATE RELEASE 

[San Diego, CA, February 25, 2025] — Soundings, a leader in talent solutions for the business events industry, today announced the launch of a research study to explore how artificial intelligence (AI) is being used in the industry and its potential to reshape team structures, skill requirements, and future roles. As AI continues to disrupt traditional business models, Soundings aims to gather critical insights to help the industry adapt and prepare for the future. 

“We must accept that AI is not just a tool—it’s a business necessity. It’s rapidly disrupting the talent landscape, making traditional staffing models irrelevant. AI-centric, agile, high-performing teams will become the expectation, and companies in the business events industry who do not adapt will quickly become obsolete.” 
— Tracy Judge, Founder & CEO of Soundings 

According to the World Economic Forum Future of Jobs Report 2025, 86% of employers expect AI and information processing technologies to transform their business by 2030, highlighting the massive impact AI will have on team structures and business operations. Additionally, 39% of core skills are expected to change by 2030, underscoring the urgent need for continuous skill adaptation and reskilling to keep pace with a tech-driven workforce. 

The survey will examine the benefits and challenges businesses face as they adopt AI, as well as how the business events industry compares to other sectors in AI adoption. Soundings is focused on helping organizations navigate this transformation by identifying ways to adapt team structures, focus on emerging skills, and reimagine roles to remain competitive. 

What the Survey Aims to Uncover: 

  • How AI is being used in the business events industry today 

  • How the industry compares to other sectors in adopting AI and leveraging its full potential  

  • The impact of AI on team structures and talent management practices 

  • The barriers businesses face in adopting AI and the strategies to overcome them 

To participate in the survey, please visit soundingsconnect.com/ai-impact.

About Soundings: 
Soundings is a talent platform that fosters people-first work partnerships, providing agile talent solutions to support both organizations and freelance professionals in the business events industry. With a commitment to shaping the future of work, Soundings comprises three distinct brands: Soundings Connect, an agile talent consultancy offering flexible staffing solutions; Soundings Thrive, a vibrant members-only freelance community; and Soundings Elevate, which offers strengths-based professional development and coaching programs. Together, these brands empower professionals and companies to achieve their goals and adapt to the evolving needs of the industry. 

Contact:

Nikki Gonzales
press@soundingsconnect.com

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