A business events industry research study
How Ready Are You for the AI-Powered Future of Work?
Work is changing fast, and every industry—including business events—must adapt to artificial intelligence. Soundings launched the AI Impact Survey to understand where we stand, what teams need, and how to help professionals prepare for an AI-enabled future.
Download the Phase II
AI Impact Report
The latest key findings reveal that the future of AI adoption hinges on understanding its benefits and training current teams.
Likelihood to adopt AI over the next 0-12 months has increased by 150%
49% say that lack of understanding of AI benefits is the biggest barrier
Future AI usage will shift significantly from content to operations
49% of companies are upskilling and reskilling, while only 2% are reducing headcount in automated roles
Phase III of the AI Impact Survey is Live!
Through an innovative algorithm, you’ll instantly receive your AI Engagement Personas as well as practical learning ideas tailored to your unique AI journey. This practical framework helps both individuals and leaders assess readiness, close skill gaps, and build confidence in an AI-enabled future.
Your participation helps deepen our research, refine the AI Engagement Personas, and shape the tools, training, and strategies the business events industry needs to move forward with confidence.
Qualitative & Quantitative Data Collection
Phase I Survey Complete
Phase II Survey Complete
Phase III Survey Live
Phases
Multiple choice and short-answer survey to collect qualitative and quantitative data from both independent talent and organizations in all roles across the business events industry.
Analysis & Publishing of Findings
Phase I: Pilot Study + Persona Framework Complete
Phase II: From Wake-Up Call to Transformative Understanding
Presented at IMEX America
Development of findings into white papers, trade publications, and presentations to help solve the following business issues: reshaping team structures, skill requirements, and future roles.
Bring the Insights to Your Team
Curious where your team stands on AI adoption? We offer a custom analysis designed for leaders who want to understand their team's AI readiness, identify gaps, and take action.
Through a team-based survey and persona-driven insights, you'll receive a high-level assessment of your organization’s current state, along with strategic recommendations and an AI implementation roadmap tailored to your goals. Ready to learn more? Request a consultation today.