Instantly Discover Your
AI Engagement Persona
A human-first AI adoption framework designed for the business events industry
Through an innovative algorithm based on your reported AI usage, adoption, and productivity, you will instantly find out which of the five AI Engagement Personas you are, your emotional driver, as well as practical learning ideas tailored to your unique AI journey.
Each of the five personas reflects primary mindset patterns that identify how different people approach AI and make decisions. This fun and practical framework helps both individuals and leaders assess readiness, close skill gaps, and build confidence in an AI-enabled future.
The Tech Forward Strategist (TF)
"If there's a tool for it, I'm already using it."
You are the go-to tech whisperer on your team. You’re constantly exploring ways to streamline processes, automate tasks, and integrate AI into every corner of your workflow. People turn to you for advice because you’ve already figured out the fastest way to do something.
How will you champion innovation, mentor others, and think bigger?
"I use what works. No fluff."
You are efficient and focused on results. You only use AI if it clearly saves time or improves accuracy. You quietly get things done and make smart, strategic tool choices.
How will you apply with purpose, ask the right questions, and build trust through results?
The Pragmatic Problem-Solver (PP)
The Resourceful Realist (RR)
"How can I do this with zero dollars and two hours?"
You are practical, creative, and unshakably efficient. You know how to get results with limited time and resources. Trendy tools don’t impress you. If AI helps you work smarter without adding complexity, you’re interested. You focuses on what works, not what’s shiny.
How will you champion innovation, mentor others, and think bigger?
The Relationship-Focused Leader (RF)
"People > Platforms. Always."
You lead with empathy and put people at the heart of everything. You build strong relationships, create meaningful experiences, and believe in the power of human connection. You explore AI cautiously and only where it reinforces your values. You want to ensure that technology enhances trust, not replaces it.
How will you find a values-aligned tool, start small and reflect, and invite collaboration?
“I’m still figuring out where AI fits for me.”
You are curious, open-minded, and ready to learn. You’ve tested a few tools and follow AI trends but haven’t fully jumped in. You’re thoughtful and cautious, wanting to feel confident before making AI part of your regular workflow. With the right guidance and examples, you are ready to take the next step. With the right support, you could become strong advocates for thoughtful AI adoption.
How will you start with use cases, find beginner-friendly resources, and learn with peers?
The Curious Explorer (CE)
Download the 12-Month Benchmark Report
Key findings reveal that adoption is accelerating, but workforce transformation is lagging:
The business events industry has embraced AI, with usage increasing from 59% to 77% over 12 months
AI is accelerating outputs, but not transforming workflows
AI engagement is driven more by practicality than innovation and strategy
Commitment is not at the scale needed for current AI adoption
Qualitative & Quantitative Data Collection
Phase I Survey Complete
Phase II Survey Complete
Phase III Survey Complete
Phase IV Survey Complete
Survey currently open for ongoing data
Phases
Multiple choice and short-answer survey to collect qualitative and quantitative data from both independent talent and organizations in all roles across the business events industry.
Analysis & Publishing of Findings
Phase I: Pilot Study + Persona Framework Complete
Phase II: From Wake-Up Call to Transformative Understanding
Presented at IMEX America
Phase III: Experimentation, Execution, and the Friction in Between
12-Month Benchmark: The Rise of AI and the Readiness Gap
Presented at IMEX Frankfurt
Development of findings into white papers, trade publications, and presentations to help solve the following business issues: reshaping team structures, skill requirements, and future roles.
The AI Impact Cohort for Teams
For lasting transformation in an AI-empowered workforce, your organization must develop the mindset, skillset, and toolset needed to thrive alongside technology. This framework is designed to empower business event professionals to strategically lead with AI to enhance – not replace – human connection, creativity, and collaboration.
Organizational Clarity & Confidence:
Participants move from uncertainty to shared understanding – gaining psychological safety, identifying fears and barriers, and aligning on where AI truly adds value. This creates a confident, informed foundation for adoption.
Practical Skills & Actionable Tools:
Through hands-on exercises, tool comparisons, use-case exploration, and personalized skill assessments, participants develop the real-world capabilities needed to leverage AI in event planning, marketing, and operations.
Roadmaps for Sustainable AI Adoption:
The cohort culminates in personal learning plans, team upskilling strategies, and a 90-day organizational AI roadmap – ensuring long-term momentum, internal champions, and readiness to lead transformative change.
Backed by Soundings research insights, industry-wide data, and our deep understanding of the challenges and opportunities of AI adoption in the business events industry, this program will maximize your team’s AI adoption potential and help them unlock new opportunities for growth and fulfillment.