Intrado Digital Media's 3rd Annual Summit: A Virtual Event for Communicators

The Great Talent Shakeup: How COVID-19 is Redefining Roles

Friday, December 11, 2020 - 8:30AM PST/11:30AM EST

The most obvious workforce disrupter in 2020 has been the shift to work from home. Changing where people work has forced companies to modernize business infrastructures and innovate how they are doing business with customers, employees, and partners. The less talked about, and arguably more complex, disrupter has been the kind of work that actually needs to be performed and how roles are changing to meet new demands.

For marketers, a shift in the talent and skill sets needed has been especially challenging to address. With customer behaviors rapidly changing, delivery methods shifting drastically, and companies getting tighter with their wallets, marketers have to rethink their talent strategies moving forward.

The issue is not a lack of talent, it is that the roles that are needed today look different than the past and soft skills are just as important as specific work experience. In the midst of all of these changes, this is an exciting time for marketers. By aligning soft skills with demand, considering talent exchanges, and leveraging talent networks, companies are evolving and thriving in the new world of marketing.

Tracy Judge, MS, CMP - CEO & Founder - Soundings Connect

Tracy Judge is an entrepreneur, marketer and thought leader. She is the Founder and CEO of Soundings Connect, a highly selective and rapidly growing network of specialized freelance talent. Customers leverage the Soundings Connect network to work with the most relevant on-demand talent in the hospitality, events, association, and non-profit industries.