In Uncertain Times, Rely on Marketing Fundamentals to Sell Your Event

As we enter year three of a global pandemic that upends plans from one minute to the next, marketing events remain a highly challenging endeavor. We thought vaccines would bring us back to normal by 2022, but once again, we find ourselves resetting our expectations about event outcomes at this moment. Maybe we won’t see the pre-2020 crowds just yet, but they’re coming, and maybe we do need virtual aspects of our events as much as we value the in-person connections. So now, we ask ourselves as marketers in these constantly uncertain circumstances, how do we convince our audiences to move forward with us? 

By adhering to three basic principles of marketing communication, we can execute flexible strategies that forge trust in our brands and speak to the unique needs of our audience members. 

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