Strengths-Driven Success: How to Leverage Your Strengths to Grow Your Business

In a business environment shaped by rapid change and emerging technologies like AI, our greatest asset is what makes us human: our strengths, our insight, and our ability to build meaningful relationships. As the workplace evolves — who’s in it, how we work, and what clients and hotel partners expect — professionals at every stage of their career can benefit from a renewed connection to their strengths. Whether you’re an associate building momentum or one bringing decades of experience and a book of business, this session will guide you to rediscover your strengths, see them through a modern lens, and apply them in new, practical ways to connect with today’s clients and hotel partners.

You’ll walk away with fresh clarity on how to show up in today’s market with greater confidence, purpose, and relevance. From navigating new expectations to strengthening established relationships, you’ll gain strategies that reflect your strengths, elevate your impact, and support real business growth.

Tracy Judge is the Founder & CEO of Soundings, a Certified Women-Owned business providing freelance and full-time talent for the events industry. She helps organizations build agile, skilled teams that can adapt to business needs. With 15+ years in operations, sales, and leadership, Tracy holds a Master’s from San Diego State and a Bachelor’s from Drexel. She is a Certified Meeting Professional and advocates for diversity and inclusion in the industry. Under her leadership, Soundings has built a global community of 3,500+ professionals, providing flexible staffing solutions while supporting talent and advancing the business events workforce.