In a market where client and hotel expectations are constantly evolving, your greatest competitive advantage is knowing how you naturally work best, and how to translate your natural strengths into effective sales behaviors. This 90-minute interactive workshop will help you discover your natural strengths and apply them to the realities you face every day in a way that feels authentic. We'll look at where your top strengths help you and where they can trip you up if you lean on them too hard. We’ll also explore the strengths across the Northeast region, so you can see who you can call when you need to “borrow” a strength to compliment your own.

Whether you're an Associate building momentum or one bringing decades of experience and an established book of business, you’ll learn something new about yourself and ways you can apply your natural strengths to increase your success in 2026.