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5 Ways to Make Digital Events More Responsive to Audience Needs

PCMA // Like everyone else, International marketing company The Ortus Club, which specializes in knowledge-sharing events and roundtables for the c-level, transitioned to digital events during COVID-19.

Here the company shares five lessons staff members have learned along the way.

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Nikki Gonzales Nikki Gonzales

Three predictions for the Global Virtual Conference Industry

TSNN // While virtual events are not new to the industry, there’s no doubt that the pandemic has accelerated the switch to online-only conferences considerably. In fact, 70 percent of the respondents in this survey report moving their face-to-face event either partially or fully to an online platform.

This shift to virtual will likely go on until the virus is defeated, as new research suggests large-scale events were at the core of the spread of COVID-19, and many experts predict a second wave is still ahead. Now tasked with holding online events that deliver just as much value as in-person ones, event organizers are seeking ways to adapt to this new model as fast as possible. Here are our top three predictions for the virtual events industry as we enter this new normal.

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Nikki Gonzales Nikki Gonzales

Skift Virtual Event Tech Guide 2020

SKIFT EVENT // Select the Best Virtual Event Tech for Your Next Meeting. Everything you need to know about virtual engagement, connection, and revenue.

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Making the virtual move

Ben Chodor, president of Intrado Digital Media – which provides end-to-end software for hosting events and managing virtual event data – shares with event planners how to monetise online content and addresses the common misconceptions about the shift to online formats

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Nikki Gonzales Nikki Gonzales

How to Plan a Virtual Event: Creating Your Content and Programming

INXPO // When it comes to planning your virtual event, there are many important steps: setting your goals, monetizing your event with sponsorships and acquiring your audience.

But arguably, the most important step for ensuring your virtual event exceeds expectations is in creating your content and programming.

The day of your event, it’s important to have everything staged and ready to go. First impressions matter, and in the age of social media, when a poor viewing experience can go viral on Twitter in seconds, it’s critical to pay special attention to what attendees see and hear when they first arrive.

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