Apple’s virtual WWDC wasn’t just okay—it could be the future of keynotes

Apple is in a different place in its history, and more announcements are incremental improvements to existing products instead of brand-new world-changing product lines such as the iPhone. That may change in the future. Maybe when Apple finally announces its augmented reality glasses, for example, it will be crucial to hold a live event—if possible.

But today’s keynote for Apple’s first virtual Worldwide Developers Conference should prove to the company that it can hold compelling virtual presentations for lesser announcements. Apple normally spends months preparing for the WWDC live keynote, at which it announces the latest updates to its various operating systems. The event is also a pep rally to reenergize developers to continue building on Apple platforms. This year, Apple’s virtual approach to the event showed that a live stream could get those jobs done. Though COVID-19 necessitated the move to an online presentation, virtual WWDC may be something that sticks long after the health danger is over—just like other byproducts of the pandemic.

Read the full article on Fast Company’s Website.