Soundings Releases AI Readiness Framework to Futureproof the Business Events Workforce
Survey data reveals slow adoption, rising expectations, and a growing need for people-first solutions
San Diego, CA, June 18, 2025 — Soundings has released The AI Impact on Workforce Dynamics in Business Events, a new study grounded in data from an industry-wide survey conducted earlier this year. The report finds that while AI is rapidly transforming other industries, the business events sector is falling behind. To help close this gap, the study introduces a practical framework to assess readiness, close skill gaps, and guide future workforce development in a rapidly evolving AI landscape.
Developed with analytical input from InsightsLab, the study introduces the AI Engagement Personas, a practical framework designed to help leaders and individuals assess readiness, close skill gaps, and build confidence in an AI-enabled future.
"The business events industry can't afford to fall behind any further," said Tracy Judge, MS, CMP, Founder and CEO of Soundings. "This framework gives leaders a clear way to move forward with strategies that meet people where they are."
AI is quickly becoming an essential piece of building agile, skills-based teams. Soundings launched this initiative to help the business events industry understand that impact and prepare for what comes next.
Key findings from the study:
Industry AI maturity was rated just 2.6 out of 5 — trailing behind other sectors
Only 50 percent of organizations are integrating AI into current systems
41 percent see no immediate need for AI, exposing a significant perception gap
76 percent are actively seeking training, use cases, and implementation support
The report marks Phase I of a long-term effort to benchmark AI readiness and create people-centered tools for workforce development in the business events space.
View the Phase I report at soundingsconnect.com/ai-impact.
Phase II of the AI Impact Survey will go live on June 24th. Participants will discover their own AI Engagement Persona and help expand the industry’s understanding of what effective AI adoption really looks like.
Attending MPI WEC?
Join us at the WEC Executive Insight Roundtable to dive deeper into the study and explore how this framework can support your organization’s AI journey.
Media Contact:
Melinda Powers
press@soundingsconnect.com