Soundings Founder & CEO Tracy Judge and Chief of Staff Nikki Gonzales are attending CEMA Summit 2025 and are are leading the following session:
The New Talent Blueprint: Rewiring Event Marketing Teams for the Future of Work
Tuesday, July 29, 2025 - 12:45 PM to 1:30 PM
AI and automation are reshaping event marketing, shifting the skills needed for success and challenging traditional team structures. With 86% of businesses expecting AI-driven transformation by 2030, leaders can no longer rely on static job descriptions and outdated structures to remain competitive.
Grounded in insights from the AI Impact on Workforce Dynamics Study, this session introduces Soundings’ “Building Teams of the Future” Roadmap, designed to help event marketing leaders rethink how teams are built and how work gets done in the age of AI.
During the session you will:
Understand why prioritizing strengths and skills over predefined roles is critical for driving impact and staying relevant in a rapidly changing landscape.
Explore a practical framework for assessing your current team structure, identifying where AI can add value, and designing agile times comprised of full-time, contract, and freelance talent.
Learn how to apply this roadmap to a single project or event to build confidence before scaling it organization-wide.