Thank you for your interest in the Freelance Research Study!
Submissions have now closed. Our team of researchers are currently analyzing the data and findings. Stay tuned for the final study.Any questions? Reach out to nikki@soundingsconnect.com.
Want to learn more about the study?
As the first study conducted on the freelance economy for the business events industry, this groundbreaking study will inspire meeting and event professionals to think differently about how they are maximizing the skills and experience of industry talent and provide data-driven insights on how to build successful agile and sustainable talent models for the future of work.
Due to the novel nature of the research topic, a mixed-methods approach is being implemented to collect the data and insights for the study. See below to learn more about the methodology and timeline!
Initial Pilot Study
(August-September 2023)
Short answer survey questions and demographic questions focusing on the motivations of gig/freelance talent to a pilot group of 20-30 participants.
Qualitative & Quantitative Data Collection (October-December 2023)
Multiple choice and short answer survey to collect qualitative and quantitative data on both independent talent and organizations. Round table discussions are also being held to collect information.
Analysis & Publishing of Findings
(Spring 2024)
Development of findings into white papers, trade publications, and presentations to help solve the following business issues: talent shortages & skill gaps, recruitment & retention, and agility & business continuity.
Meet the Experts
With a commitment to advancing knowledge in these areas, the research team aims to provide valuable insights for both academia and industry. With research areas spanning key topics such as employee well-being, personal identity construction, and human resources practices specific to the hospitality and events industries, the team brings a breadth of knowledge and experience to the study.
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Lindsey Lee, Ph.D.
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Ceridwyn King, Ph.D
Professor & Head of White-Lodging J.W. Marriott School of Hospitality & Tourism Management
Purdue University
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Heyao (Chandler) Yu, Ph.D.
Assistant Professor, School of Hospitality Management
Penn State University
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Sandra Ponting, Ph.D.
Media Partner
We extend our gratitude to Smart Meetings for their unwavering support of the Independent Talent Community! We invite you to click below and explore one of the exclusive webinars tailored specifically for independent talent, and additional content curated for your benefit.
Industry Supporters
We appreciate our industry partners who recognize the value of the independent talent community! Thank you for your support of this cohort of talent and the economic value they bring to the industry.
In Partnership With
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