Why the Upwork CEO believes the pandemic will lead to more work with freelancers
Upwork, a platform connecting companies with remote freelancers, faces an interesting challenge, according to chief executive Hayden Brown: Customers don’t always want to shout it from the rooftops that they use freelancers.
“They’re opening their eyes to getting more comfortable working with people who are not on site in their offices and are realizing that they have strategic benefits to be gained through flexing their talent pools much more dynamically than what they’ve done in the past.”
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