How Enterprises Measure the Impact of Virtual Events as the Industry Continues to Grow

Clearly, virtual events have been a win-win for event professionals and their clients. But how do you measure the impact of such events? The good news is that this can be done with relative ease. With the right strategy and tech stack, it's possible to measure key performance indicators (KPIs) to effectively gauge your event's success. On that note, here are five KPIs you should be tracking to measure virtual event success.

Read the full article on TechTimes here.