Reporting Standards for Digital Events Launched As Industry-Wide Initiative

As the COVID-19 pandemic shifted the event industry from in-person to virtual and hybrid over the past two years, a new challenge emerged: a lack of measurement standards for digital events. Enter global assurance provider BPA Worldwide, which formed a working group of 15 representatives from all segments of the industry to tackle the issue and create the newly launched Reporting Standards for Digital Events (RSDE).

RSDE, a standardized set of 17 data tables and glossary terms, is designed to benefit the entire industry, including event organizers, exhibitors and digital event platform (DEP) vendors, providing the tools to bring more trust, transparency and efficiency into the digital event marketplace, according to Glenn Hansen, president and CEO of BPA.

Read the full article on the TSNN Website.