Mastering the Art of Personal Branding
Due to audio issues, the full recording of this event will be posted at a later date. Scroll below to find the exercise and post event resources.
Are you prepared to unlock the full potential of your personal brand and make your unique mark on the world?
Cultivating your personal brand goes beyond the realms of a professional necessity—it's much more than intricate logos and catchy taglines. It's a journey of self-discovery, an opportunity to present your true self to the world with confidence and authenticity. It's about crafting a story that resonates, creating an image that captivates, and building a reputation that endures.
Your personal brand is your unique platform to shine, to connect on a deeper level, and to make a lasting, positive impact.
Explore the power of personal branding with Tatiana Lotufo, your guide and mentor on this transformative journey. With her expertise and passion, she'll help you uncover your unique strengths, passions, and values, and turn them into a powerful personal brand that authentically represents you!
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Meet the Speaker
Tatiana Lotufo
Personal Branding Consultant & VP, Business Development & Strategic Partnerships at ACCESS
I’ve always been drawn to design and fashion—it’s through this lens that I see the world. I was the child who always wanted to dress up, draw, and create. As a young adult, I was the go-to person for shopping tips, styling tricks, and coordinating looks. Eventually, I lived in Milan—the fashion epicenter— where I studied Fashion Promotions at the Istituto Marangoni. My 20+ year career as a sales executive and corporate leader allows me to understand professionals and their goals -- which has led me here.
Every step of the way, my passion for styling and helping others has been constant. I’m known for my good eye for design and my talent for achieving elevated high/low looks for anyone willing to model. I love building brands and building one selfconfidence through impeccable style, words, and actions. I’m based in San Diego, California and I welcome clients from all over the world!
Post Event Resources
Tatiana’s Information
Email: hello@tatianalotufo.com
Instagram: @tatilotufo
Resources Mentioned
Rent the Runway - services like this offer an affordable and sustainable way to ensure your image authentically represents you
Coursera - find courses (Tatiana loves their free ones!) to upskill on a variety of topics
Pinterest, Instagram & LinkedIn - grouping these together as she uses them to research trends and find inspiration
Never Eat Alone - discover new ways to network and build connections organically
What Drives You? - Try this 5 minute exercise below to start understanding what motivates you
