Tracy Judge Shares Why Empathy Is Event Design's Competitive Edge

We're excited to share that Soundings Founder & CEO, Tracy Judge, was featured in the September-October 2026 issue of The Meeting Professional!

In her column, "Invest in Empathy. Create Curiosity.," Tracy makes the case that AI won't replace event designers, it will raise the bar for great design. She explains why AI can generate possibilities but only designers create meaning, and highlights the human skills that become invaluable in an AI-enabled industry: empathy, strategic thinking, creative judgment, collaboration, and adaptability. Tracy encourages designers to treat AI as a partner that handles the repetitive work, giving them back time for client conversations, venue walks, and deeper creative thinking. She closes with a reminder that the future of event design is human with AI, and the people who keep investing in curiosity and judgment will be the ones everyone wants to hire.

Read the full article here!