Social Media Specialist

What a Social Media Specialist Does:

Social Media Specialists are experts at optimizing social media channels to increase brand awareness and support marketing efforts for virtual, hybrid and live events. An event marketing strategy requires research, audience identification and consistent communication across social media platforms. Responsibilities include developing online content, scheduling posts, and maintaining social media pages and profiles to add value to events.

Tracking and analyzing social media analytics is a key aspect of marketing strategy and campaigning. Social Media Specialists use data analytics to increase engagement on social media, to promote events on all platforms, and report engagement metrics. Social media content includes text, images, video and HTML. Social Media Specialists will leverage social media platforms and tools to promote brands online.

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Talent Type Press "Ctrl" key to select multiple.	Meeting & Event Planner Meeting & Event Coordinator On-Site Travel Director Event Registration Specialist Event Technology Specialist Event Marketing Specialist Meetings & Event Accountant Copywriter Meeting & Event Content Manager Speaker Manager Specialist Abstract Management Specialist Trade Show Specialist Meeting & Event Consultant Graphic Designer Hotel & Destination Sourcing Group Air Specialist Virtual Event Consultant Virtual Technology Specialist Virtual Event Planner Webcast Producer Virtual DJ Virtual Bartender Virtual Networking Facilitator Virtual Board Facilitator Virtual Event Moderator Virtual Event Producer Virtual Event Project Manager Social Media Specialist Hotel Marketing Specialist Assistant Stage Manager Show Operator Executive Producer Lighting Designer Technical Director (TD) Corporate Sales Specialist Creative Director Virtual Emcee Video Engineer Production Coordinator Video Director Audio Visual Project Lead Motion Graphic Designer Group Sales Specialist Stage Manager Audio Engineer Event Sponsorship Sales Specialist Virtual Event Concierge Association Membership Specialist Virtual Event Content Editor
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Contact Type	-None- Active Customer Creative Customer Inactive Customer Potential Creative Customer Potential Customer Prospect Inactive Prospect Known Prospect Unknown
Lead Source	-None- Advertisement Cold Call External Referral LinkedIn Instagram Facebook Partner Public Relations Trade Show/Conference Website Chat Twitter Persona Form Other Association List SC Virtual Events

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